The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 11

Menu: Roast Pork, Apple Sauce; Franconia Potatoes Creamed Onions; Endive and Grape Salad; Lemon and Apple Tart; Mix; Coffee Lemon and Apple Tart-Line a large pie plate with Crisco pastry. together 2 cups grated apple, grated rind and juice of 1 lemon, 1½ cups sugar, 2 eggs, beaten without separating whites and yolks, 2 tablespoons melted Crisco, 1/2 teaspoon salt and 1 cup thin cream. into plate lined with pastry, wet edge, and put strips of pastry over top of filling. Finish with strip of pastry on edge. Let bake until firm in center. them. Pour chicken broth over layers, well seasoned with salt and pepper. Add enough water to almost fill pot. Cover pot, and bake for 12 hours. Be sure plenty of water is in pot while baking is in progress. When cooked put baked chicken and vegetables in large tureen. Garnish edges with parsley. Sprinkle parsley and sliced cooked carrots over top. Serve with small slice of toast on each plate.

For the Modern Kitchen

The page as printed has suffered badly in transcription: verbs have dropped out of the tart method, and the second half belongs to an entirely different dish (a long-baked chicken pot from elsewhere in the calendar). Read the tart on its own and supply the missing words.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was the promotional cookbook that accompanied the launch of hydrogenated cottonseed shortening two years earlier - a product with no culinary tradition behind it, which is precisely why it needed a book. The "Calendar of Dinners" section that this page comes from assigned a full menu to every day of the year, a common device in early twentieth-century domestic literature that spared the housekeeper the daily labor of deciding, while giving the new fat ample occasion to turn up in the pastry, the frying pan and the cake. The tart itself is an older idea than its shortening: grated apple bound with eggs, cream, sugar and lemon is a lattice-topped custard pie of a type long common in American and English home baking, and the only thing distinctively 1913 about it is the two tablespoons of melted Crisco stirred into the filling.

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