The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 25

Menu: Soup with Bread Balls; Fried Spring Chicken, Milk Gravy; New Potatoes Asparagus; Tomato Mayonnaise; Rhubarb Fanchonettes; Coffee Rhubarb Fanchonettes - 2 pounds rhubarb, 1 cup sugar, 1/2 cup strained orange juice, 1 tablespoon powdered gelatine, 1 piece orange peel, 1 cup cream, whipped, flavored and sweetened, number of individual pastry shells. Cut rhubarb into inch pieces. Hot house variety needs no peeling. Place in baking dish in layers, sprinkling sugar between layers. Add 2 tablespoons water, 1 tablespoon Crisco, and a few thin strips orange peel, place in moderate oven, cover and bake 1 hour. Dissolve gelatine in orange juice and when rhubarb is cooked remove it from oven and add this mixture to it. Let it get cold. When ready to serve fill shells with rhubarb mixture, heap with whipped cream and decorate with crystallized orange peel. Curried Chicken New Green Peas Young Carrots Macedoine Salad Boiled Custard with Snow Eggs Coffee Curried Chicken-Clean and dress a for serving. Put 1/3 cup Crisco in a 3-pound chicken and cut in pieces hot frying pan, add chicken, and cook 10 minutes, tightly covered. Then add liver and gizzard, and continue cooking for 10 minutes longer. Cut 2 medium-sized onions in thin slices, and add to chicken with 2 teaspoons salt and 1 tablespoon curry powder. Add sufficient boiling water to cover, and simmer until chicken is tender. Remove chicken, strain liquor, and thicken it with a roux of flour and water. Make border of boiled rice around platter or serving dish, chicken in center, and pour curry sauce over it.

For the Modern Kitchen

The text as printed is scrambled — two columns of the original page have been interleaved, so the sentences read out of order. Untangled, it says: clean and dress a 3-pound chicken and cut in pieces for serving; put 1/3 cup Crisco in a hot frying pan, add chicken, and cook 10 minutes, tightly covered. What follows the fragment — the curry itself — is missing.

A Little History

Crisco went on sale in 1911, and the book this page comes from was the company's own promotional cookbook — a "calendar of dinners" designed to show that a hydrogenated cottonseed shortening could stand in for butter, lard and suet in every course of the day. Curried chicken earns its place because curry powder had been a fixture of American and British household cookery since the nineteenth century, sold ready-blended and treated as a single seasoning rather than a spice mixture to be ground at home. The pitch behind the recipe is the frying: Crisco was marketed heavily on the claim that it did not smoke or carry flavour between dishes, so the same fat could fry fish, then chicken, then doughnuts. The scrambled state of the text here is a hazard of the original two-column page rather than anything the cook of 1913 would have faced.

For the Modern Kitchen

The text as printed is scrambled — two columns of the original page have been interleaved, so the sentences read out of order. Untangled, it says: clean and dress a 3-pound chicken and cut in pieces for serving; put 1/3 cup Crisco in a hot frying pan, add chicken, and cook 10 minutes, tightly covered. What follows the fragment — the curry itself — is missing.

A Little History

Crisco went on sale in 1911, and the book this page comes from was the company's own promotional cookbook — a "calendar of dinners" designed to show that a hydrogenated cottonseed shortening could stand in for butter, lard and suet in every course of the day. Curried chicken earns its place because curry powder had been a fixture of American and British household cookery since the nineteenth century, sold ready-blended and treated as a single seasoning rather than a spice mixture to be ground at home. The pitch behind the recipe is the frying: Crisco was marketed heavily on the claim that it did not smoke or carry flavour between dishes, so the same fat could fry fish, then chicken, then doughnuts. The scrambled state of the text here is a hazard of the original two-column page rather than anything the cook of 1913 would have faced.

For the Modern Kitchen

This page catches a curried chicken mid-sentence — the opening steps, in which the cut-up bird is browned in Crisco, are on the previous page. What survives is enough to work from, with a few things worth knowing before you start.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with hydrogenated cottonseed oil, a product with no culinary tradition behind it. The Calendar of Dinners, of which this entry is a scrap, gave a menu for every day of the year — partly a genuine service to the household planner, partly a demonstration that the new fat could stand in for butter, lard and suet across an entire year of eating. Curried chicken over a rice border was by then thoroughly domesticated in American and British cookbooks, arriving through the Anglo-Indian kitchen and commercial curry powders sold ready-blended in Britain from at least the late eighteenth century; the version here is the mild, thickened, flour-bound sauce that style produced rather than anything closer to its Indian sources. The neighboring line, "June 27 Boiled Salmon, Egg Sauce," marks the start of the next day's menu, so the curry belongs to the day before.

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