The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 26

Menu: Puree of Peas; Baked Red Snapper, Tomato Sauce; Riced Potatoes Buttered Beets; Cabbage Salad; Cup Puddings; Coffee Cup Puddings-These should be baked in little cups or molds. For 1 pudding, take 1 tablespoon of following ingredients: flour, Crisco, milk, currants, sugar. For 3 puddings use treble quantities. Put flour into a basin with a pinch of salt, together with currants and sugar; melt Crisco to pour in, add milk, and mix well together. Put into Criscoed cups and bake in a moderate oven for a 14 of an hour. Tops should be nicely browned when done. These puddings are nice either hot or cold.

For the Modern Kitchen

A single-serving pudding scaled by the tablespoon, from the recipe pages that accompany the dated menus in this book. It is simple enough that the few details that matter, matter a lot.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco itself went on sale as the first widely marketed hydrogenated vegetable shortening, and the recipes were compiled by Marion Harris Neil, then cookery editor of the Ladies' Home Journal. The book's "Calendar of Dinners" gives a dated menu for every day of the year with supporting recipes attached, which is why this one carries a June date and sits under a heading for coffee. The dish itself is older than the shortening: small cup or mould puddings of flour, fat, sugar, milk and dried currants are generally thought of as a fixture of British and American nursery cookery, cheap, quickly baked, and traditionally made with suet or butter. Substituting Crisco for those animal fats is precisely the point the book was published to make.</p>

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