The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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New Potatoes a la France

3 tablespoonfuls Crisco 2 lbs. new potatoes 2 sprigs mint 1 teaspoonful salt 1 tablespoonful chopped parsley 1 tablespoonful lemon juice Wash and scrape potatoes. With round vegetable cutter scoop out from potatoes a number of little balls like marbles; boil these till tender in water, to which have been added salt and mint. Drain, add Crisco, parsley, and lemon juice. Toss them about gently in pan a few minutes, and serve on hot dish.

For the Modern Kitchen

A straightforward potato dish whose only real demand is patience with the melon baller. Everything else is timing.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to persuade American cooks that a hydrogenated vegetable shortening could stand in for butter and lard in every corner of the kitchen, and its recipe section is essentially a demonstration catalogue — hence a French-styled vegetable dish where the fat is the point. Potatoes turned or scooped into small even shapes are a long-standing French restaurant practice, sold under names like pommes parisiennes and pommes noisette, and the borrowed elegance of "a la France" was a common way for Anglo-American cookbooks of the period to signal refinement. The mint in the cooking water, by contrast, is a British habit rather than a French one; new potatoes boiled with mint appear throughout nineteenth-century English cookery, and the combination here shows how freely such books mixed traditions under a French title.

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