The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Crisco Sponge Cake

1¼ cupfuls flour 2 teaspoonfuls baking powder ½ teaspoonful orange extract ½ cupful cold water Cream Crisco; add salt, yolks of eggs well beaten, and sugar, and beat for five minutes, add orange extract and cold water. Beat up whites of eggs to a stiff froth and add alternately with the flour sifted with the baking powder. Divide into Criscoed and floured gem pans and bake in a moderate oven for fifteen minutes.

Sufficient for twelve cakes. ½ cupful sugar ½ cupful Crisco 1 teaspoonful salt

For the Modern Kitchen

The ingredient list as printed is scrambled and incomplete — the quantities were set in a side column and have come through the transcription out of order and partly missing. Read the points below before shopping.

A Little History

The Story of Crisco was written by Marion Harris Neil and published by Procter & Gamble in 1913, two years after Crisco went on sale, and it is a cookbook in the service of a single product: the recipes are built around the shortening, and several, like this one, use it in place of butter in cakes that had always been made with butter. Hydrogenated cottonseed oil was new, cheap, shelf-stable in a way lard was not, and free of animal fat -- a point the company pressed in marketing to Jewish households, since the fat was neither meat nor dairy. Calling a creamed-fat cake a "sponge" was loose even by the standards of the day, though how widely the label was stretched is not something this page can show.

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