The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Sand Cake

1 cupful sugar 1 cupful Crisco 1 teaspoonful salt 5 eggs ½ lb. corn starch 1 teaspoonful lemon extract Cream Crisco and salt, add sugar by tablespoonfuls, beating all the time, then add the corn starch by tablespoonfuls, lemon extract and lastly whites of eggs beaten to a stiff froth. Turn into a papered cake tin and bake in moderate oven for three-quarters of an hour. Sufficient for one cake.

For the Modern Kitchen

The ingredient list as printed in The Story of Crisco is incomplete — the quantities of Crisco, sugar and salt have dropped out, and the starch figure looks like a typesetting error. Read the method first, then reconstruct the proportions from a standard Sandtorte before you start.

A Little History

Sand cake is the English name for the German Sandtorte or Sandkuchen, a nineteenth-century keeping cake built on potato starch or cornstarch rather than flour, the name customarily explained by its fine, faintly gritty crumb that crumbles like damp sand. It travelled into American and British cookbooks through German immigrant kitchens and appears in household manuals, usually in the plain-cake section alongside pound cake, which it resembles in proportion. It turns up in The Story of Crisco by Procter & Gamble in 1913 to persuade cooks that hydrogenated vegetable shortening could replace butter and lard — where a cake with almost no flavouring beyond lemon makes a hard test for a new fat. The garbled ingredient list is a reminder that these advertising cookbooks were assembled quickly and proofread loosely.

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