The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 21

Menu: Scallops; Broiled Squab Chickens; Braised Endive; Potatoes Anna; Chiffonade Salad; Apricot Custard; Coffee Scallops-For 1 pint of scallops take 2 tablespoons Crisco. Melt in frying pan, add scallops and 2 minced onions and 1 tablespoon flour with 1 pint liquor from scallops. Cook thoroughly, seasoning with salt and bit of paprika, then add 1/2 cup breadcrumbs and yolks of 4 eggs. Fill small shells with mixture and bake in quick oven, adding, if liked, little grated cheese.

For the Modern Kitchen

A creamed scallop mixture baked in shells, of the sort served as a first course or luncheon dish. The measurements are generous with liquid and thin on thickener, so expect to adjust.

A Little History

This comes from a Procter & Gamble Crisco cookbook, works whose real purpose was to persuade cooks that a new hydrogenated vegetable shortening could stand in for butter and lard in every dish they already made. Hence the odd shape of the instruction: the scallops, onion and egg yolks are conventional turn-of-the-century cookery, and only the first line is advertising. Baking shellfish in its own shell with sauce and crumbs is the coquille of French kitchens, which American hotel and household cooking is generally said to have absorbed in the late nineteenth century; the grated cheese offered here "if liked" is the step that turns it toward a gratin. The dated entries -- this one for December 22 -- reflect a period habit of planning meals by the calendar, and scallops were a cold-weather dish in the Atlantic states, sold shucked through the winter months.

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