The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 24

Menu: Vegetarian; Cream of Tomato Soup; Cheese Souffle; Graham Rolls; Lettuce, French Dressing; Eve's Pudding; Springerlie; Coffee Eve's Pudding-Mix together in a basin, 1 cup seeded raisins, 3 tablespoons Crisco, 1/2 teaspoon salt, 2 cups crumbs, 1 cup currants, 8 chopped apples, 1 teaspoon each, cinnamon, cloves, and nutmeg, 14 cup milk, and 4 well beaten eggs. Pour into Criscoed mold, cover with greased paper and steam 2 hours. Serve with hot milk. Tomato Soup Roast Turkey, Cranberry Jelly Roast Sweet Potatoes Mashed Turnips Brussels Sprouts Orange and Celery Salad Vanilla Blanc-mange English Plum Pudding Fruit Coffee English Plum Pudding-1 cupful breadcrumbs, 1 cupful flour, 1 cupful brown sugar, 1/2 cupful Crisco, 1 teaspoonful salt, 2 teaspoonfuls baking powder, 1 teaspoonful mixed spices, 3 eggs, 1 cupful milk, ½ cupful seeded raisins, 1½ cupful chopped candied citron peel, 1 cupful currants, 1/2 cupful chopped preserved ginger, 1/4 cupful brandy, ½ cupful chopped English walnut meats. Mix flour with breadcrumbs, add Crisco, sugar, salt, baking powder, spices, nuts, fruit, milk, eggs well beaten, and brandy. Pour into Criscoed mold, cover with greased paper and steam steadily for four hours. Turn out and serve with liquid or hard sauce. The brandy may be omitted.

For the Modern Kitchen

A large English-style steamed apple pudding, adapted here to the then-new vegetable shortening. It is straightforward but bulky, and the steaming setup matters more than anything else.

A Little History

Eve's pudding takes its name from the apples, and versions appear in English cookery writing well before this book, often as a verse recipe listing sixpennyworth of eggs, six ounces of bread and "six ounces of fruit that Eve had once chosen." The traditional pudding was bound with suet; here it is rebuilt around Crisco, the hydrogenated cottonseed shortening introduced by Procter & Gamble in 1913, and this collection of menus and recipes existed to show homemakers that the new fat could stand in for suet, lard and butter across the whole repertoire. Steamed puddings were a natural showcase for that argument, since a pudding boiled or steamed on the stovetop asked nothing of the oven.

For the Modern Kitchen

A steamed pudding built on shortening rather than the traditional suet, which was the whole point of its inclusion in a Crisco book. It behaves like a dense fruited steamed cake and needs a long, steady steam.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was an advertising cookbook for a product launched only two years earlier: hydrogenated cottonseed oil sold as a clean, neutral, shelf-stable replacement for lard and suet. A plum pudding was a shrewd recipe to include, because suet was the one fat everybody associated with Christmas and the one hardest for a manufacturer to displace; the book also points to Crisco being acceptable in kosher and vegetarian kitchens where beef fat was not. The pudding's name is older than its ingredients suggest — "plum" in English cookery long meant a dried raisin or prune, and the boiled plum pudding is generally traced to the spiced meat-and-dried-fruit pottages of the seventeenth century by way of the flour-thickened puddings of the eighteenth. The "December 26" line printed after the recipe is the heading of the following day's menu (Stuffed Veal Heart, Tomato Sauce), not a date attached to the pudding.

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