The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 23

Menu: Cream of Cauliflower Soup; Flounder au Gratin; Mutton Cutlets, a la Soubise; Potatoes; Tossed Tomatoes; Combination Salad; Apple Dumplings Coffee Mutton Cutlets, a la Soubise-6 mutton cutlets, 1/2 cup dried beans, brown sauce, 2 onions, 3 tablespoons Crisco, and 1/2 cup white sauce. Trim cutlets, season them with pepper and salt, and fry in hot Crisco. sauce. Soak dried beans in water for several hours, then boil them in a stewpan until tender. Drain, and pass them through a sieve. Melt Crisco in a saucepan, stir in sieved beans, add to them the onions, previously boiled and sieved, season, and stir over fire until hot. Then add a white sauce. Dish cutlets in circle on a hot dish, and put puree of beans and onions in center. some brown sauce round and serve.

For the Modern Kitchen

The text as printed is garbled — a line has dropped out after "fry in hot Crisco" and again before "some brown sauce round" — so read it as a sequence of three separate preparations: fried chops, a bean-and-onion purée, and a brown sauce poured around at the end.

A Little History

À la Soubise means, in classical French cookery, served with a purée in which onion is the dominant note; the name is traditionally traced to Charles de Rohan, Prince de Soubise, an 18th-century French marshal whose kitchen the sauce is said to have come from. By the time this version was written the purée had been thinned and extended with beans, rice or béchamel to make it cheaper and more manageable — the bean base here does the work that rice does in most French formulas. The recipe's presence in a Crisco booklet is the point of the whole genre: Procter & Gamble's promotional cookbooks lifted respectable, faintly continental menu items into a calendar of dinners and rewrote each one so that the new hydrogenated shortening stood where butter, lard or suet had stood, arguing by repetition rather than by claim.

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