The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 28

Menu: Belgian Hare, en Casserole; Scalloped Potatoes; Braised Celery; Pineapple and Celery Salad; Lemon Pudding, Caramel Sauce; Coffee Belgian Hare, en Casserole-Separate hare into joints; season with salt, paprika and red pepper, and saute in 1/4 cup Crisco with 2 slices of bacon cut in dice to golden brown. Put hare in casserole with 1 cup hot water and put on cover. Bake 30 minutes, then add 2 tablespoons Crisco rubbed into 2 tablespoons flour, 1 cup water, seasoning to taste,

For the Modern Kitchen

A plain braise from Crisco's Calendar of Dinners, written for a cook who already knew how long a rabbit takes. The text as printed breaks off mid-sentence after the thickening is added, so the finish has to be inferred.

A Little History

The Belgian Hare boom is one of the odder episodes in American livestock history: the breed was imported from England in the late 1880s and set off a speculative craze around 1900, with breeders' clubs, shows and animals changing hands for extraordinary sums before the bubble collapsed. The Story of Crisco was published by Procter & Gamble two years after Crisco itself went on sale, and its Calendar of Dinners section assigned a full menu to every day of the year — the December 30 dinner here among them — with the new shortening standing in wherever an older cook would have reached for butter or lard. Rabbit was still ordinary domestic meat then, cheap and widely raised in backyard hutches; it slipped out of the American repertoire over the following decades in a way it never did in France or Belgium.

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