The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 5

Menu: Brown Fricassee of Chicken, Cranberry; Sweet Potatoes; Jelly; Boiled Onions; Orange and Pineapple Salad; Farina Pudding; Coffee Farina Pudding-Stir into 3 cups boiling milk 1 cup farina, and cook 10 minutes. Rub together 1 tablespoon Crisco and 2 tablespoons sugar; add yolks of 3 eggs, grated rind of 1 lemon and 25 chopped blanched almonds. Stir this mixture into farina after it is little cooled; lastly add whites of 3 eggs beaten to stiff froth. Steam this pudding in covered mold for 1½ hours. Serve with any sweet pudding sauce.

For the Modern Kitchen

A steamed farina pudding from the December menus, lightened with beaten whites and enriched with yolks, lemon and almonds. The method is sound; only the vocabulary and the vessel need translating.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil to introduce American cooks to a wholly new product: a solid vegetable shortening made from cottonseed oil by hydrogenation, brought to market by Procter & Gamble in 1911. The Crisco recipe books were paired with a "Calendar of Dinners" giving a menu for each day of the year, which is why this pudding arrives dated December 4 with the coffee still attached. The dish itself is older than the fat in it: steamed farina and semolina puddings, bound with yolks and raised with beaten whites, were long familiar in Central European cooking and appear in nineteenth-century American books and in the domestic-science manuals that followed. What the Crisco book adds is the substitution itself, a single tablespoon of shortening standing where butter had always stood, repeated across hundreds of recipes until the swap looked ordinary.

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