The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 4

Menu: Corn; Clear Soup with Rice; Peas; Mashed Potatoes; Cold Slaw; Plum Pudding, Hard Sauce; Individual Mince Pies; Cheese Wafers; Coffee Individual Mince Pies-Roll out Crisco paste 1/8 inch thick, stamp into rounds and line gem pans, place in each 2 teaspoons of mince meat; roll out more pastry rather thicker than first, stamp into rounds size of top of pans, wet edges and cover pies, brush over with beaten egg, sprinkle with sugar, and bake 20 minutes in hot oven. For mince meat, put into jar 1 pound chopped apples, 1 pound sultana raisins, 14 pound chopped figs, 1/2 pound currants, grated rind, strained juice 3 lemons, 1 cup Crisco, 1 teaspoon salt, I/2 pound chopped almonds, grated rind, strained juice 3 oranges, 2 grated nutmegs, 1/2 cup sherry, 1 cup brandy, 1 ounce mixed spice, 1/2 pound each chopped candied orange and lemon peel, and 2 cups brown sugar. Mix well and keep in well sealed jar. Steamed Clams Roast Ribs of Beef, Currant Jelly Rice Croquettes Stewed Tomatoes Apple and Celery Salad Mince Pie Coffee Steamed Clams-Wash and scrub clam shells; place in kettle; add water, allowing 1/2 cup water for each peck of clams. Cover kettle and cook until shells open. Serve hot with the following sauce: 3 tablespoons Crisco, 3 tablespoons lemon juice, 4 tablespoons chopped parsley, salt, pepper, and red pepper to taste. Cream Crisco and add remaining ingredients. Kettle should be removed from range as soon as shells open, otherwise clams will be overcooked.

For the Modern Kitchen

Two recipes in one: a shortcrust tartlet baked in gem pans, and a meatless mincemeat made in bulk to fill it. The mincemeat needs to be made first and given time to mature.

A Little History

Mince pies began as genuinely meaty things -- shredded beef or mutton bound with suet, dried fruit and spice -- and by the time this book appeared in 1913 the meat had largely dropped out of the English-speaking version, leaving the fruit, the spice, the citrus peel and the spirits. What is telling here is the substitution at the centre: suet, the traditional binder that gave mincemeat both its richness and its keeping quality, has been replaced by a cup of Crisco. The Procter and Gamble volume this comes from was written to argue exactly that case, that a hydrogenated vegetable shortening could stand in for animal fat anywhere in the kitchen, from pastry to preserve. The recipe otherwise reads as thoroughly British -- sultanas, currants, candied peel, mixed spice, gem pans -- which suggests it was adapted from an English source rather than invented for the book.

For the Modern Kitchen

A two-part recipe: hard-shell clams steamed dry in their own liquor, and a cold seasoned fat whipped up as a dipping sauce. The whole thing turns on the last line of the original — pull the pot the moment the shells gape.

A Little History

The Story of Crisco (1913), credited to Marion Harris Neil, was published by Procter & Gamble two years after Crisco itself came on the market, and its recipes exist to demonstrate that a hydrogenated cottonseed shortening could stand in for butter and lard anywhere in the kitchen — including, as here, in a raw seasoned sauce where butter's flavor is the entire point. The companion Calendar of Dinners with 615 Recipes assigned a full menu to every day of the year, which likely explains why this page carries the date December 6 and the heading "Coffee" apparently left from the end of the preceding menu. Steamed clams themselves need no promotion: dry-steaming hard-shells in their own liquor is a simple and long-established treatment on the American Atlantic coast, in print well before Procter & Gamble had a shortening to sell.

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