The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 2

Menu: Green Vegetable Soup; Fried Chicken, Virginia Style; Cornmeal Bread; Broiled Tomatoes; Bean Salad; Strawberry Fritters; Coffee Strawberry Fritters-Have large, ripe strawberries, remove hulls and clean them thoroughly. Moisten each berry with little brandy, roll in sugar and stand till berries absorb considerable sweetness. Roll them in finest possible breadcrumbs and drop into hot Crisco. Sprinkle strawberries with powdered sugar when taking up, and serve with them sweetened whipped cream. Care must be taken that strawberries are not too ripe. They must be quite hard and firm to be perfectly satisfactory when served.

For the Modern Kitchen

A brief, unusual recipe: whole berries macerated in brandy and sugar, crumbed and deep-fried. The instruction that matters is the one the author repeats — the berries must be firm, or they collapse in the fat.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, which had introduced Crisco in 1911 as a solid vegetable shortening to compete with lard and butter. The book is frankly promotional — nearly every recipe specifies the product by name — and it laid out a year of menus to persuade households that one tin of shortening could serve for frying, pastry and cake alike; it was later reissued under the title A Calendar of Dinners. A selling point urged in the advertising for the new fat was its neutrality: it was said to carry no flavor from one dish to the next, which is precisely what a fried strawberry requires and what lard or drippings would have spoiled. Sweet fritters of whole fruit, brandied and crumbed, belong to an older European tradition of beignets made from apricots, cherries and grapes; strawberries are a harder case because they hold so much water, which is why Neil twice warns against ripe fruit.

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