The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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February 4

Menu: Steamed Oysters; Lamb's Tongues, Tremont Style; Browned Potatoes; Anchovy Fritters; Romaine Salad; Madeira Jelly; Coffee Anchovy Fritters-Pound yolks 2 hard-cooked eggs with 1/2 dozen bottled anchovies, 1 teaspoon capers 4 tablespoons Crisco and 4 tablespoons grated Parmesan cheese. Rub all through fine wire sieve and add yolk 1 raw egg and 1 tablespoon breadcrumbs. Season with pepper and with salt if it is needed. Form paste into small balls, roll first in breadcrumbs, then in egg and again in crumbs, and drop into hot Crisco. Serve on napkin with grated Parmesan Calendar of Dinners cheese. The recipe as here given may be doubled, and "redoubled" as many times as it is thought the demand for fritters will warrant.

For the Modern Kitchen

A savoury from The Story of Crisco (1913), written to show off the then-new hydrogenated shortening in both the paste and the frying kettle. The method is sound; only the vocabulary and the frying instructions need translating.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco went on sale in 1911, with recipes credited to Marion Harris Neil, then cookery editor of the Ladies' Home Journal. It is advertising in the shape of a cookbook: nearly every recipe calls for the product, often in places where a cook would previously have reached for butter or lard, and the "Calendar of Dinners" material published alongside it supplied a year of menus to make the habit stick. Anchovy fritters belong to the older English tradition of the savoury, a small, salty, highly seasoned course served at the end of dinner or handed round separately, and the combination of pounded anchovy, capers and hard yolk was a standard base for anchovy toasts, butters and forcemeats throughout the nineteenth century. Its appearance here shows the book doing two things at once: borrowing the prestige of an established genteel dish, and demonstrating that the new shortening could stand in for butter in a rich paste and for lard in the frying kettle.

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