The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Golden Corn Muffins

1 cupful flour. 2 tablespoonfuls Crisco 1 cupful yellow cornmeal 3 tablespoonfuls sugar 1 cupful milk 2 eggs 1 teaspoonful salt 3 teaspoonfuls baking powder Cream Crisco and sugar thoroughly together, add eggs well beaten and milk. Then stir in slowly dry ingredients which have been sifted together three times. Divide into greased gem pans and bake in moderately hot oven twenty-five minutes.

Sufficient for twelve muffins.

For the Modern Kitchen

A straightforward quick bread from Procter & Gamble's 1913 Crisco booklet, with one quirk in the ingredient list worth noticing before you start.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, and it is advertising in the shape of a cookbook: 615 recipes, in which Crisco stands in for butter, lard, or suet. Hydrogenated cottonseed oil was a genuinely new kind of kitchen fat, and the booklet worked hard to reassure cooks that a shortening made from a cotton by-product could do everything animal fat did, while keeping better in a warm pantry and costing less. Corn muffins were a shrewd choice to demonstrate: cornbread in some form was already familiar food in much of the United States, and strongest as a staple in the South, usually made with bacon drippings or lard, so a reader could test the claim against something she already knew how to bake.

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