The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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For Croquettes

1 can or 14 ears corn 2 tablespoonfuls Crisco 2 tablespoonfuls flour 2 cupfuls milk ½ teaspoonful sugar Pepper and salt to taste 1 egg

For the Modern Kitchen

This is the binding sauce only — the thick panada that holds chopped cooked meat together before breading and frying. The book assumes you know the method, so the important work is in the ratio and the chilling.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco went on sale, and it is advertising as much as cookery: the recipes are built to demonstrate that a hydrogenated cottonseed-oil shortening could stand in for butter and lard anywhere in the kitchen. Croquettes were an ideal showcase. They were a fixture of American middle-class cooking around 1900 — a thrifty way to turn Sunday's leftover chicken, veal or fish into a company dish — and they call on the new fat twice over, once in the roux and again in the deep kettle. The word itself is French, from croquer, to crunch, and the technique of binding minced meat in a stiff white sauce before frying comes out of the same nineteenth-century French professional kitchen that gave American cooks their vocabulary of sauces. That this entry gives quantities and no method suggests the sequence for a white sauce was treated as assumed knowledge.

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