The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Meat Cakes

1 lb. round steak. 3 tablespoonfuls melted Crisco 3 small onions 1 tablespoonful chopped parsley 2 eggs ¼ lb. grated cheese 2 cupfuls breadcrumbs Salt, pepper, and paprika to taste Tomato sauce Meats 4 tablespoonfuls Crisco 1 carrot 1 turnip 2 onions 3 tablespoonfuls flour 2 cupfuls stock

For the Modern Kitchen

What survives here is the ingredient list, and a scrambled one at that: the method has dropped out in transcription, and so has the meat itself. Read it as a shopping list for a leftover-meat cake with a brown vegetable sauce, and supply the technique from experience.

A Little History

The Story of Crisco (1913) was written for Procter & Gamble by Marion Harris Neil, then cookery editor of Ladies' Home Journal, to teach American cooks what to do with a product introduced in 1911: a hydrogenated cottonseed-oil shortening that behaved like lard but came from a factory rather than a hog. The book's several hundred recipes are ordinary household cookery with Crisco written into every one of them, which is why a modest dish of minced-meat cakes opens with three tablespoonfuls of melted shortening. Cakes or croquettes of this kind were a fixture of the thrifty table long before Crisco existed — a way of turning Sunday's cold roast into Tuesday's hot dinner with crumbs, egg and a sauce made from the stockpot — and their appearance here shows the new fat being sold not as a novelty but as a drop-in replacement in food people already made every week.

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