The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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For Dressing (Tablespoonfuls melted Crisco)

6 tablespoonfuls melted Crisco 1 teaspoonful salt 1/4 teaspoonful paprika Pinch black pepper 1 tablespoonful tarragon vinegar 2 tablespoonfuls cider vinegar 1 tablespoonful chopped cucumber pickles 1 tablespoonful chopped green peppers 1 teaspoonful chopped parsley 1 teaspoonful chopped chives 1 can asparagus or fresh cooked asparagus Drain asparagus and chill. Mix salt with paprika, add pepper, tarragon vinegar, cider vinegar, Crisco, pickles, peppers, parsley, and chives, mix well and pour over the asparagus.

For the Modern Kitchen

A vinaigrette built on melted shortening rather than oil, written to prove Crisco could do anything. The physics of that choice govern everything else.

A Little History

Crisco went on sale in 1911, and The Story of Crisco, with recipes by Marion Harris Neil, followed as Procter & Gamble's argument that a hydrogenated cottonseed shortening could replace both lard and butter in every corner of the kitchen. That ambition explains a dressing like this one: nobody wanting a vinaigrette reaches for a tub of solid white fat, but the book had to demonstrate reach, so Crisco appears in cakes, in frying, and here in the salad chapter where oil plainly belonged. The name is generally traced to a compression of "crystallized cottonseed oil." The dressing itself is a straightforward French dressing dressed up with chopped pickle and herbs, in the general manner of a sauce ravigote. Asparagus served cold under a sharp dressing was a standard first course of the period, and the recipe offers canned asparagus as the equal of fresh.

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