The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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For Filling (Teaspoonful vanilla extract)

/ 1 teaspoonful vanilla extract 1 white of egg 1 cupful water ½ cupful chopped cocoanut 1/4 teaspoonful salt 1 teaspoonful Crisco 1 cupful sugar Pinch cream of tartar For cake. Cream Crisco and sugar together, sift the flour, baking powder, and salt, and add alternately with the beaten yolks of eggs and milk. Beat thoroughly, then add stiffly beaten whites of eggs and flavoring and mix gently. Grease layer tins with Crisco then flour them and divide mixture into three portions. Bake in a moderate oven twenty minutes. For filling. Boil water and sugar together, add Crisco and cream of tartar, and boil until it forms a soft ball when tried in cold water, or 240° F. Beat white of egg to stiff froth, add salt, then pour in syrup gradually, add vanilla and beat until thick and cold. Spread on cake and sprinkle over with cocoanut.

Sufficient for three layers.

For the Modern Kitchen

This is the filling half of a three-layer coconut cake, and the ingredient list printed here covers only the icing — the cake's flour, butter-substitute, sugar, eggs, milk and baking powder are assumed from the facing page. Treat the method as two separate operations and read the sugar syrup instructions first.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a shelf-stable white vegetable shortening made by hydrogenating cottonseed oil, introduced in 1911. The book's strategy is visible in this recipe, where Crisco appears not only in the cake and on the greased tins but as a teaspoonful stirred into a boiled sugar icing — a demonstration that the new product could go anywhere lard or butter went. Boiled icing itself was long established by then, a standard finish for layer cakes in the decades before butter creams and cream cheese frostings took over, and coconut sprinkled over white icing was a conventional dress for a company cake. Shredded coconut had become widely available in American groceries in the later nineteenth century, which is why it turns up so freely in cake books of this period.

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