The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Fig Cake

1 cupful sugar 3 eggs 1 cupful milk 2 teaspoonfuls powdered cinnamon 3 cupfuls flour ½ cupful Crisco 3 teaspoonfuls baking powder ½ teaspoonful salt 1 teaspoonful vanilla extract 1/2 teaspoonful grated nutmeg 1 cupful shredded figs Wash and dry figs then shred them. Cream Crisco and sugar together, add eggs well beaten, and beat five minutes. Sift dry ingredients, and add to first mixture alternately with milk. Add figs and flavorings and turn into Criscoed and floured cake tin. Bake one hour in moderate oven. Sufficient for one small cake.

For the Modern Kitchen

A plain butter-style cake from Procter & Gamble's own promotional cookbook, built to show off shortening. Two of the printed quantities look like typesetting errors and need judgment before you start.

A Little History

The Story of Crisco (1913), written for Procter & Gamble by Marion Harris Neil, was published two years after Crisco itself came to market in 1911 as the first widely sold hydrogenated vegetable shortening. Its purpose was frankly commercial: to show housekeepers that a cottonseed-oil product could stand in for both butter and lard in every department of cookery, which is why the verb "Criscoed" appears where any other book would say "greased." A fig cake was a sensible thing to include. Dried figs shipped and kept well, came cheap by the barrel or box, and gave a plain spiced batter the fruited richness that a Christmas or company cake was expected to have without the expense of candied peel or a long-steamed pudding. The recipe's structure — creamed fat and sugar, eggs, dry ingredients alternated with milk — is the standard American butter-cake method of the period, applied here to demonstrate that the new fat creamed as obligingly as the old ones.

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