The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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For Pudding (Cupful grated raw potatoes)

1 cupful brown sugar. 1 cupful grated carrots. 1 cupful grated raw potatoes 3/4 cupful Crisco 1 cupful seeded raisins ½ cupful breadcrumbs ½ cupful milk 1½ cupfuls flour 1 teaspoonful salt 1 teaspoonful baking powder 1 teaspoonful mixed spices 1 cupful currants Prune sauce Puddings

For the Modern Kitchen

The page as printed gives the ingredient list but no method — the instructions have dropped out. What follows is what a cook needs to reconstruct it as the boiled or steamed pudding it plainly is.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was published two years after Crisco itself went on sale — the first widely marketed hydrogenated vegetable shortening, and a product that needed recipes before anyone knew what to do with it. Puddings were the obvious battleground: the British boiled pudding tradition that American cooks inherited ran on beef suet, and a shortening that could stand in for suet was Crisco's clearest selling point. The company also pressed the point that a vegetable fat suited households keeping kosher or avoiding animal fats, an argument documented in Crisco's marketing more broadly. The potato here is not a novelty either; grated raw potato was long used in cheaper puddings to add bulk and moisture where eggs and dried fruit were dear, and recipes of this shape appear in English cookery well before Crisco existed.

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