The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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For Sauce (Tablespoonfuls Crisco)

4 tablespoonfuls Crisco 2 tablespoonfuls flour 1 teaspoonful lemon juice 3 anchovies 1 tablespoonful chopped parsley Pepper to taste 2 cupfuls fish stock, or milk and water For fish. Mix Crisco with shallot, gherkin, anchovy, and seasonings, lay salmon in this mixture and let it "marinade," as it is called, for one hour. At the end of that time lift it out; do not shake off any ingredients that are sticking to it. Now lay it in a well Criscoed fireproof dish, cover it with a greased paper, and bake in moderate oven for thirty minutes. For sauce. Melt Crisco in small saucepan, stir in flour, add fish stock and stir until it boils and thickens. Rub anchovies through fine sieve, and add with seasonings. Serve in hot tureen with fish. Fish

For the Modern Kitchen

Two parts here: a marinated baked salmon and the anchovy sauce that goes with it. The sauce ingredient list is the one given, so the marinade quantities have to be judged by eye.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a wholly new product: a solid white shortening made from hydrogenated cottonseed oil, introduced in 1911. The recipes are conventional Anglo-American fare of the period with the brand name written into every line, and Crisco takes the place of butter, lard and drippings even in dishes that plainly want them. A baked salmon marinated with shallot, gherkin and anchovy and served under an anchovy sauce is thoroughly English in character, part of a long tradition of using salted anchovy as a background savour rather than an announced flavour.

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