The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Gingerbread

1/2 cupful sugar 1 egg ½ cupful molasses 1/2 cupful milk 1 1/3 cupfuls flour 1/4 cupful Crisco 1 teaspoonful salt 2 teaspoonfuls powdered ginger 1 teaspoonful powdered cinnamon ½ teaspoonful powdered cloves ½ teaspoonful baking soda or 2 teaspoonfuls baking powder 1 teaspoonful Crisco

For the Modern Kitchen

A Crisco-era formula printed as a bare ingredient list, with no method and at least one number mangled in the original setting. Read the quantities carefully before you start.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble to teach American cooks what to do with a wholly new product: hydrogenated cottonseed oil, sold as a shelf-stable, odourless substitute for lard and butter. Gingerbread was a shrewd recipe to include, being already in every household repertoire and forgiving of a fat swap, since the molasses and spice carry the flavour that butter would otherwise supply. Molasses-and-ginger cakes had been baked in English and American kitchens for centuries, the sweetener being cheaper than sugar and, in the colonial period, tied to the West Indies trade. What is new here is not the cake but the shortening, and the book's habit of naming its sponsor twice in a single ingredient list, once for the batter and once for the pan.

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