The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Gennoise Cake

3/4 cupful flour. 6 tablespoonfuls sugar 6 tablespoonfuls melted Crisco 4 eggs 1 teaspoonful baking powder ½ teaspoonful almond extract Boiled frosting Preserved cherries or cocoanut salt 1/4 teaspoonful salt Break eggs into bowl, add sugar and beat for ten minutes over a pan of boiling water. Remove from water and beat till mixture is thick and cold; remove beater, sift in flour, salt, and baking powder; mix carefully, add melted Crisco and almond extract. Turn at once into small square greased and papered tin and bake in a moderate oven twenty minutes. Turn out and remove paper. Cool and cut in eight square pieces. Cover with boiled frosting and decorate with cherries or cocoanut. Sufficient for eight small cakes.

For the Modern Kitchen

A whole-egg génoise dressed up as petits fours. The ingredient list in the original is defective — flour is called for in the method but never quantified — so read the notes before you start.

A Little History

Génoise — spelled "Gennoise" here — takes its name from Genoa and is the foundation sponge of French pâtisserie: whole eggs and sugar warmed and whipped to a foam, flour folded in, melted fat added at the end. It is a technique cake rather than a regional specialty, and by the early twentieth century American cookbooks used it as a base for small iced fancies of exactly this kind. Its presence in The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, is a piece of argument as much as a recipe: hydrogenated vegetable shortening was new and unfamiliar, and the book's job was to show it could stand in for butter and lard in every department, including the delicate ones. A cake whose fat must be melted and folded into a fragile egg foam was a good place to make that case, since shortening melts cleanly and carries no water to weigh down the batter.

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