The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 18

Menu: Broiled Halibut; Maitre d'Hotel Potatoes; Escalloped Tomatoes; Lettuce, French Dressing; Pumpkin Pie Cheese Squares; Coffee Escalloped Tomatoes-Drain juice from 1 can tomatoes. Brush baking dish over with Crisco, and cover bottom with tomatoes; dot with Crisco, dredge with pepper and salt, and sprinkle generously with breadcrumbs; arrange another layer of tomatoes, and crumbs, and so proceed until dish is filled. Pour over all enough of juice of tomatoes to moisten well, and then finish dish with covering of crumbs. Bake 20 minutes in moderate oven.

For the Modern Kitchen

A plain layered gratin from the Crisco calendar, written when canned tomatoes were one of the few reliable winter vegetables. The whole dish depends on getting the moisture right.

A Little History

Escalloped — or scalloped — dishes are one of the oldest patterns in American home cooking: anything layered with crumbs and fat and baked until set, from oysters to potatoes to corn. The word is usually traced to cooking in scallop shells, though the account is complicated by the parallel Old French escalope, meaning slice; in any case, by the nineteenth century the term had detached from shellfish entirely and come to mean the method. This version appears in The Story of Crisco, the promotional cookbook Procter & Gamble issued after introducing hydrogenated vegetable shortening in 1911, and its "Calendar of Dinners" assigned a full menu to every day of the year so that the new product would turn up in a household's cooking constantly rather than occasionally. A January date explains the canned tomatoes.

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