The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Corn Fritters

1 tablespoonful melted Crisco 1 can crushed corn 1 cupful flour 1 teaspoonful baking powder 2 teaspoonfuls salt 1/4 teaspoonful white pepper 3 tablespoonfuls milk Put corn into bowl, add Crisco, salt, pepper, flour, baking powder, and milk. Mix well and drop in spoonfuls on a Criscoed griddle. Fry brown on both sides. These fritters are a palatable accompaniment to roast chicken.

Sufficient for twelve fritters.

Corn, Okra and Tomatoes 2 tablespoonfuls Crisco 2 tablespoonfuls sugar Salt and pepper to taste 6 ears corn 6 okra pods 6 tomatoes 2 cupfuls water Cut corn from cob, put into saucepan, cover with water and bring to boil. Scald and skin tomatoes and cut okra into cross sections half inch long. Add both to corn with Crisco and seasonings. Stir and cook until tender.

Serve hot.

For the Modern Kitchen

A plain griddle fritter of the batter-bound sort, closer to a savory drop pancake than a deep-fried fritter. It comes together in one bowl and cooks in minutes.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913 to explain a product no cook had used before: a solid, shelf-stable fat made by hydrogenating cottonseed oil, introduced two years earlier. The recipes function largely as demonstrations, which is why a tablespoon of Crisco appears in the batter and the griddle is "Criscoed" rather than simply greased. Corn fritters themselves long predate the book and are firmly American, generally traced to the same tradition of corn cookery that produced johnnycake and corn oysters; the note that they suit roast chicken places them squarely as a vegetable side.

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