The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 1

Menu: Toad in the Hole; Pressed Beef with Aspic; Beet and Endive Salad; Compote of Fruit, Maids of Honor; Coffee Toad in the Hole-2 cups flour, 1/2 teaspoon salt, 1 pound link sausages, 2 eggs, 2 tablespoons melted Crisco, and 3 cups milk. Sift the flour and salt into a basin; beat up eggs well, and after mixing them with the milk and melted Crisco, pour gradually on a flour, beating it well with wooden spoon. When quite smooth, pour it into a well Criscoed fireproof dish; skin the sausages and lay them in the batter, and bake in a moderate oven for 3/4 of an hour. Serve in small squares arranged neatly overlapping each other on a hot dish.

For the Modern Kitchen

A standard Yorkshire-pudding batter poured over sausages, here written for shortening rather than beef drippings. The batter is looser than most modern versions and the oven temperature given will not give you much lift.

A Little History

Toad in the hole is an English farmhouse economy dish, generally traced to the eighteenth century, when a cheap batter was stretched over a small amount of meat cooked beneath the joint as it roasted — the same principle as Yorkshire pudding, which caught the drippings. The name is usually explained as the sausages peeping through the risen batter like a toad from its hole, though the etymology is traditional rather than documented. Its appearance here is worth noting: The Story of Crisco was published in 1913 by Procter & Gamble to persuade American cooks that a hydrogenated cottonseed-oil shortening could replace both butter and lard, and the Calendar of Dinners section exists to prove that every dish in the household repertoire — including British ones that depend entirely on animal fat — could be made with the new product. Substituting Crisco for beef drippings in a toad in the hole is exactly the kind of claim the book was written to make.

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