The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Monica Pudding

3 tablespoonfuls melted Crisco 3 eggs 2 cupfuls milk 1/4 cupful sugar ½ cupful flour 1/4 teaspoonful salt ½ teaspoonful vanilla extract

For the Modern Kitchen

The book gives the formula but not the method, which was common when a page followed a run of similar batter puddings. The proportions identify it clearly: a sweetened baked batter pudding, close to a thin clafoutis or a Yorkshire pudding batter with sugar and vanilla.

A Little History

This comes from The Story of Crisco, the promotional cookbook Procter & Gamble commissioned from Marion Harris Neil after Crisco went on sale in 1911 as the first widely marketed hydrogenated vegetable shortening. Its purpose was to prove that a manufactured fat could stand in for butter and lard in every corner of the repertoire, which is why the book runs through hundreds of conventional dishes with the new product slotted in, puddings included. Monica Pudding itself is a plain baked batter pudding; the particular Monica, if there was one, is not identified in the book. The recipe's real interest is what it shows about the period's kitchen economy: eggs, milk and flour in quantity, and a quarter cup of sugar for six people.

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