The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 7

Menu: Carrot Soup; Indian Dry Curry; Boiled Rice Spinach; Cabbage Salad; Pineapple, Bavarian Cream; Coffee Indian Dry Curry-2 pounds beef, 4 tablespoons Crisco, 1 onion, 2 tablespoons curry powder, 2 chopped gherkins, 1 dessertspoon chutney, 1 saltspoon salt, juice of 1½ a lemon, and 12 pint thin brown sauce or gravy. Melt Crisco in stewpan, put in onion (sliced), and fry for a few minutes. Then add meat, cut in small pieces, and fry all together for about 10 minutes. Now sprinkle curry over meat, and stir contents of saucepan over fire for another 5 minutes. The gherkins, chutney and salt must now be added; also sauce or gravy; and stewpan must be set over very slow fire about 1 hour; by that time meat should be quite tender. Add lemon juice, and dish up. Serve with plainly boiled rice.

For the Modern Kitchen

A straightforward braised curry in the Anglo-Indian style, built on Crisco because the book exists to sell it. Butter, ghee or a neutral oil all work in the same quantity.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a hydrogenated vegetable shortening that had no culinary tradition behind it, and its "Calendar of Dinners" quietly recruited established dishes to the cause. This curry is not Indian so much as Anglo-Indian by way of the British domestic manuals of the previous century: the gherkins, the bottled chutney, the brown sauce and the lemon are all the vocabulary of an English kitchen adapting a curry powder blended for export. "Dry" here distinguishes it from the soupier curries served in gravy, though after an hour under a lid it is closer to a thick stew than genuinely dry. The substitution the book cares about is the fat: where an English cook of the period would have reached for butter, dripping or ghee, Crisco is offered as the neutral, shelf-stable alternative.

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