The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 8

Menu: Cream of Beet Soup; Cold Pot Roast; Stuffed Potatoes; String Bean Salad Stewed Apricots; Black Chocolate Cake; Coffee Black Chocolate Cake-174 cups sugar, 2 eggs, 1/4 cup Crisco, 4 squares chocolate, 1½ cups flour, measured after sifting, 3 teaspoons baking powder, 1 teaspoon salt, 1/2 cup milk, and 1 teaspoon vanilla. Cream Crisco and sugar, add well beaten eggs, then chocolate melted, beat thoroughly. Sift salt and baking powder with flour and add alternating with milk to previous mixture. Add flavoring last and beat thoroughly before pouring into pan well greased with Crisco. Bake in a moderate oven about 40 minutes.

For the Modern Kitchen

A plain one-bowl-style chocolate layer cake from the Crisco booklet, built on unsweetened baking chocolate rather than cocoa. A few of the measurements need translating before you start.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil to introduce American cooks to Procter & Gamble's hydrogenated cottonseed-oil shortening, launched in 1911 as a substitute for both lard and butter. Its "Calendar of Dinners" gave a menu for every day of the year — hence the "May 9" at the foot of this recipe — each anchored by dishes in which Crisco stood in for the animal fat a cook would otherwise have used. Unsweetened baking chocolate in one-ounce squares was a standard form of the period; boxed cocoa was also available.

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