The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 7

Menu: Clam Cocktail; Boiled Salmon with Parsley Butter; Roast Duck, Olive Sauce; and Fried Hominy; Riced Potatoes French Peas; Creamed Salsify Celery Mayonnaise; Cheese Ramekins; Banbury Tarts Coffee Cheese Ramekins-4 tablespoons flour, 3 tablespoons Crisco, 1/2 cup milk, 3 whole eggs, 1 white egg, salt, white pepper, and red pepper to taste, and 1/2 cup grated cheese. In saucepan, mix Crisco and flour over fire, when smooth stir in milk, and cook until thick, add seasonings; mix well. Remove pan from fire, add yolks eggs 1 by 1, mix each thoroughly, then mix in cheese, and fold in stiffly beaten white egg. Pour into Criscoed ramekins, and bake in hot oven 15 minutes. Serve hot.

For the Modern Kitchen

This is a small cheese souffl hat dthing that goes into the oven puffed and comes out of it falling. The panade base and the beaten whites are the whole method; everything else is seasoning.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil, cookery editor of the Ladies' Home Journal, for Procter & Gamble, which had introduced Crisco -- hydrogenated cottonseed oil -- in 1911 as an all-purpose substitute for butter and lard. The "Calendar of Dinners" section, from which this January 8 dish comes, was a common device in promotional cookbooks of the period: it relieved the housekeeper of deciding what to cook while ensuring the new product appeared in nearly every menu, savoury and sweet alike. The ramekin itself is older and unrelated to the brand; the word comes from the French ramequin, which originally denoted a cheese preparation rather than the small dish it was baked in, and English cookbooks had been printing "ramakins" of toasted cheese and egg since the eighteenth century. What is characteristic of 1913 is the assumption that a household would own half a dozen matching individual dishes and would put a hot souffl on the table for an ordinary Wednesday.

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