The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Gluten Bread

2 cupfuls scalded milk. 2 cupfuls boiling water 2 teaspoonfuls salt 1 egg 2 tablespoonfuls Crisco 1/4 cupful warm water 1½ yeast cake 3 cupfuls gluten flour Mix Crisco, boiling water, milk, and salt. When lukewarm, add yeast cake dissolved in warm water, egg well beaten, and gluten. Let rise, Breads, etc. when risen and spongy beat well, add enough gluten to make a stiff dough and knead well. Allow to rise, shape in loaves, place in Criscoed bread pans, let rise, and bake for one hour in moderately hot oven. Sufficient for two small loaves. 1 cupful flour

For the Modern Kitchen

A plain yeast dough written in the compressed shorthand of 1913, with a couple of transcription oddities that need sorting out before you start.

A Little History

Gluten bread had a specific purpose in the years before insulin: it was among the breads commonly allowed to diabetics, whose diets were managed by cutting starch as far as the patient could bear. Flour with the starch washed out was sold by pharmacies and specialty grocers, and recipes for it turn up in general cookbooks throughout the late nineteenth and early twentieth centuries. Its appearance in The Story of Crisco, a 1913 promotional cookbook issued by Procter & Gamble to promote its hydrogenated vegetable shortening, is characteristic of that book's ambitions: it set out to show Crisco replacing butter and lard in every corner of the kitchen. The claim made for Crisco in such contexts was digestibility, an argument then applied loosely to a great many foods and not one that would be made in the same terms now.

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