The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 30

Menu: Clear Soup; cover; Planked Chicken; Potato Croquettes Asparagus Tips; Boiled Rice Pineapple Salad; Vanilla Ice Cream Strawberry Sauce; Coffee Planked Chicken-2 spring chickens, 1 cup boiled rice, 1/2 pound mushrooms, and 1 glass guava jelly. Stew mushrooms; put chicken either in oven or under broiler, bone side to hottest part of fire. Heat and Crisco a plank; put chicken on, bone side down; sprinkle with melted Crisco, dust with salt and pepper and broil on board under gas for 12 an hour. Garnish with rice; pour over mushrooms. Place at corners small bread patties, holding the guava jelly.

For the Modern Kitchen

A plank-broiled split chicken from the Crisco calendar, where the shortening does duty as both basting fat and plank seasoning. The recipe assumes a gas broiler with an open flame and a cook who knows what a plank is; a few details need translating.

A Little History

The Story of Crisco (1913) was Procter & Gamble's book-length argument for its new hydrogenated cottonseed shortening, and material of this kind — the "Calendar of Dinners" sort, often attributed to Marion Harris Neil, though the Crisco recipe material circulated under more than one title — exists to show the fat behaving in every course of a fashionable menu. Planked cookery was exactly the sort of dish that suited that argument: an American restaurant and hotel style, generally traced to Great Lakes plank-broiled whitefish and popularized in the late nineteenth century for steaks, shad and chicken, in which food is cooked and served on a seasoned hardwood board. It needed a fat that would not burn on hot wood, and a high smoke point is precisely the claim Crisco was making against butter and lard. The guava jelly in bread cases is a period marker too, a tropical import appearing as garnish.

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