The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 29

Menu: Swiss Steak; Mashed Potato; Egg Plant Fritters; Lettuce Salad, Chiffonade Dressing; Strawberry Parfait; Coffee; of Swiss Steak-1 pound steak, 1 cup flour, salt and pepper, 4 skinned tomatoes, 1 sliced onion, and water. Have steak cut 2 inches thick, and pound into it the flour. Put steak into a skillet, with 3 tablespoons Crisco and brown on both sides. Then cover with water, adding sliced onion, tomatoes sliced and closely and let simmer for 3 hours. Just before steak is done add salt and pepper to taste. When done, the gravy is already made and is delicious.

For the Modern Kitchen

A plain braise, and a good one, though the original text is garbled in a couple of places and the seasoning advice is out of step with current practice. Read it as: flour-pounded steak, browned hard, then covered and cooked low until a fork goes through it.

A Little History

The Story of Crisco (1913) was Procter & Gamble's book-length advertisement for its new hydrogenated cottonseed-oil shortening; the day-by-day menus of a "Calendar of Dinners" belong to a related Crisco publication, and the "July 30" on this page belongs to that daily-menu scheme. The dish itself has nothing to do with Switzerland: the name is generally traced to swissing, a textile term for rolling or pressing cloth smooth, applied to the way the meat is pounded and floured before browning. It was a standard American way to make cheap round steak edible.

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