The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 31

Menu: Baked Beans; Finger Rolls; Beet and Potato Salad; Lemon Jelly, Whipped Cream; Cafe Parfait Baked Beans-Wash 2 quarts of small white beans, put them in a saucepan, cover with cold water; as soon as they come to a boil, drain; put them in a fireproof baking dish, add 4 tablespoons Crisco, 1 chopped onion, salt and pepper to taste and 1/4 teaspoon mustard, fill dish with boiling water, cover tight, and bake from 5 to 6 hours; add more water as required to keep from getting dry. They can be warmed over as needed.

For the Modern Kitchen

A plain, savory pot of beans with no molasses, no sugar and no pork — the Crisco book's point being that the fat does the work salt pork usually does. The original gives no oven temperature and no yield, so both need filling in.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was a cookbook built to make a case: that a hydrogenated vegetable shortening, introduced in 1911, could stand in for butter, lard and salt pork across the whole of American cooking. Baked beans were a pointed choice. The dish is traditionally built on a piece of fat salt pork buried in the pot, and a pork-free version had obvious appeal to kosher households — Crisco was advertised in the Jewish press early on, though the concerted campaign aimed at kosher cooks, including the Yiddish-English Crisco cookbook, came considerably later — as well as to anyone keeping a meatless day. The recipe belongs to the day-by-day menu scheme that circulated under the title "A Calendar of Dinners," carrying the date August 1 as a perpetual calendar entry, which is why it arrives with no explanation and no oven setting: it was one line in a plan for a summer day, when a pot that bakes unattended all day and reheats for the rest of the week earns its place.

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