The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Stuffed Beets

2 tablespoonfuls Crisco 6 beets 2 green peppers 2 tablespoonfuls breadcrumbs 1/2 teaspoonful onion juice Salt and pepper to taste

For the Modern Kitchen

The book gives only the ingredient list; the method has to be inferred from the way stuffed vegetables were handled in this period. Everything below is about filling that gap and translating the pantry.

A Little History

The Story of Crisco was a promotional cookbook issued by Procter & Gamble to teach cooks what to do with a product nobody had needed before: a shelf-stable, all-vegetable shortening that behaved like lard but carried no animal fat and no religious dietary restrictions, both points the company pressed hard in its advertising. Recipes like this one exist chiefly to show that Crisco belonged in every part of the meal, vegetables included, and not merely in pastry. Stuffed vegetables themselves were fashionable in American cookery of the 1910s, and beets were a cheap winter staple.

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