The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 21

Menu: Fried Flounders, Lemon Sauce; Beef, a la Mode; Cauliflower au Gratin; Creamed Potatoes; Fruit Chartreuse; Coffee Beef, a la Mode-3 pounds lean beef, larding bacon, 1 quart stock, 1 glass claret, 3 tablespoons Crisco, 4 tablespoons flour, 2 carrots, 1 chopped onion, 10 button onions, sprig parsley, piece thyme, 1 bay leaf, juice half lemon, 2 cloves, salt and pepper to taste. Trim, bone, and lard meat, place it in basin with wine, lemon juice, chopped onion, cloves, salt, pepper parsley, thyme, bay leaf, and let it stand 2 hours, basting frequently. Melt Crisco in stewpan, drain beef, and fry it brown, and at same time lightly fry button onions. Remove both from stewpan, put in flour, and fry until it acquires a nut-brown color; add stock and wine marinade in which meat was soaked, and stir until boiling. Replace meat and onions, season to taste, add carrots thinly sliced, cook gently for 3 hours, stirring and skimming occasionally. When done place on hot dish, strain sauce over, and garnish with groups of onions and carrots.

For the Modern Kitchen

A classic braise written in the shorthand of a hotel kitchen, where stock and larding bacon were always on hand. The hinge is the flour: it must be cooked to a genuine nut-brown before any liquid goes in, or the sauce will taste raw and pasty for the whole three hours.

A Little History

Beef à la mode is the French boeuf à la mode — beef "in the fashion" — the larded, wine-marinated pot roast, and it had been in English-language cookbooks for well over a century by the time it turned up here. Its appearance is generally traced to the year-of-menus format Marion Harris Neil published for Procter & Gamble as A Calendar of Dinners, though it is not really about the dish at all: Procter & Gamble had just introduced hydrogenated cottonseed oil as a shortening and needed to persuade cooks that it could stand in for butter, lard and drippings anywhere in the repertoire, including a browning fat for a French braise. The "Calendar of Dinners" ran a full year of menus with Crisco threaded through them, a form of advertising that also functioned, then as now, as a useful record of what an ambitious American household of 1913 thought a June dinner should look like.

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