The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 30

Menu: Breaded Veal Cutlets; Potatoes; Egg Plant; Cress, Whipped Cream Dressing; Cottage Pudding, Strawberry Sauce; Coffee Breaded Veal Cutlets-1½ pounds fillet or neck of veal, Crisco for frying, 1/2 teaspoon chopped parsley, 14 teaspoon grated lemon rind, salt and pepper, egg and breadcrumbs. Cut meat into thin slices, which afterwards trim into neat fillets. Beat egg, mix with it parsley, lemon rind, good seasoning of salt and pepper. Brush cutlets over with this preparation, coat them carefully with breadcrumbs, fry quickly and lightly in hot Crisco. Serve with either tomato or piquante sauce, or, when gravy is preferred, brown little flour in Crisco in frying pan, add little salt and pepper, pour in 1/4 of a pint of hot water, boil up, and strain.

For the Modern Kitchen

A straightforward breaded cutlet, notable mainly for the lemon-and-parsley egg wash rather than a plain dip. The whole dish takes about fifteen minutes once the meat is trimmed.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach cooks what to do with a fat that had no culinary tradition behind it, and a dated menu for each day of the year -- the source of the "July 1" tag on this recipe -- is a feature of P&G's Crisco cookery publishing, the companion volume being titled A Calendar of Dinners. Breaded veal cutlets were a safe choice for that purpose: egg-washing and crumbing thin escalopes was a familiar technique in American kitchens with German and Austrian roots, and frying in shortening rather than butter or lard was the main change being proposed. The lemon rind in the egg wash may be a quiet nod toward the same tradition that puts a lemon wedge beside a schnitzel.

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