The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 4

Menu: Vegetarian; Almond Soup; Nut Loaf, Cranberry Jelly; Lima Beans Carameled Sweet Potatoes; Onion Souffle; Butterscotch Pie; Orange Ice; Coffee Nut Loaf-Mix together 1 tablespoon Crisco, 1 cup chopped English walnuts and almonds, 1 cup crumbs, 1/2 teaspoon salt, dash pepper, 1 large ground onion, 3 tablespoons flour, 2 well-beaten eggs and 1 cup milk. Pour into Criscoed pudding dish and bake 30 minutes. Orange Pie-Line pie tin with Crisco pastry. Beat yolks of 3 eggs with 1 cup sugar till light; add 1 tablespoon cornstarch, 2/3 cup milk, grated rind and strained juice of 1 orange. Place in double boiler and stir till it October 5 thickens, then pour on to crust and bake 30 minutes. Cover top with meringue made with whites of eggs and sweetened with 3 tablespoons sugar and flavored with 1 teaspoon Place in oven to orange extract. brown. Vegetarian Baked Chestnuts Galantine of Lentils Escalloped Tomatoes Fruit Salad Apple Charlotte Coffee Vegetarian

For the Modern Kitchen

Two dishes from a single October menu page: a meatless nut loaf and an orange custard pie. Neither gives an oven temperature, which was normal for 1913 and is the first thing to settle.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil, cookery editor of the Ladies' Home Journal, for Procter & Gamble, which had introduced Crisco in 1911 as the first widely marketed hydrogenated vegetable shortening. Its "Calendar of Dinners" gave a full menu for every day of the year, each one quietly routing the household's frying, pastry and greasing through the new product in place of lard and butter. That the October 5 dinner is built around a nut loaf seems characteristic of the period: nut-and-crumb loaves bound with egg appear often as a meatless main course in American cookbooks of the 1900s and 1910s, serving vegetarians, Friday and Lenten tables, and thrifty cooks alike, and they were also a useful argument for a fat that came from cottonseed rather than the hog. The orange pie beside it is a plain boiled custard set on pastry and topped with the leftover whites, the sort of no-waste sequence that seems to have shaped a good many two-part period desserts.

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