The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › July 17

July 17

Menu: Iced Currants; Blanquette of Veal; Fried Artichokes Duchesse Potatoes; Cauliflower and Red Pepper Salad; Macaroon Trifle Coffee Blanquette of Veal-2 tablespoons Crisco, 2 pounds fillet of veal, 1/2 cup cream, 4 tablespoons flour, 1 large onion, 1 carrot, seasoning, 12 preserved mushrooms, and 12 whole peppers. Cut veal into square pieces, put them into stewpan with enough cold water to cover, bring it to boil, and skim well; add salt to taste, onion cut in quarters, carrot, whole peppers; cook gently 1 hour. Take up meat, strain stock, and measure off 1 pint. Melt Crisco in stewpan, stir in flour, add stock; boil and skim; cook for a few minutes. Add mushrooms, cut in slices, and cream; put in pieces of veal; make hot, but do not boil again; season nicely, dish up, sprinkle little chopped parsley over, and serve.

For the Modern Kitchen

A white veal stew from the Crisco book's day-by-day dinner calendar, given in the clipped style of 1913 with no yield and no serving note. The heading is a fragment of the surrounding calendar page rather than a description of this dish.

A Little History

Blanquette comes from the French blanc, white: the meat is poached rather than seared, and the sauce is built from the resulting pale stock, thickened with a white roux and enriched with cream or egg yolks. Veal, mild and gelatinous, is the classic candidate, and the dish had long been a fixture of French bourgeois cooking before it turned up in English and American household books. Its appearance in The Story of Crisco (published by Procter & Gamble in the 1910s to promote their new hydrogenated vegetable shortening) may not have been accidental: a white sauce is arguably the place where a fat's colour and flavour show most plainly, so a blanquette could let the company argue that its product behaved like butter and, unlike lard, brought nothing of its own to the pot. The recipe sits in the book's "Calendar of Dinners," a year of dated menus that answered the perennial complaint of the household cook ot how make a dish, but what to make tonight.

← July 16July 18 →