The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › Pastries › Coffee Bread

Coffee Bread

3/4 cupful milk. ½ cupful melted Crisco 1½ cake compressed yeast 1 teaspoonful salt 2 eggs 1 cupful sugar 1 teaspoonful lemon extract ¼ cupful chopped English walnut meats Flour Heat milk slightly, then add flour to make batter and yeast dissolved in little lukewarm water. Allow to rise until light, then add Crisco, eggs Breads, etc. well beaten, sugar, lemon, salt, and enough flour to make stiff dough. Knead ten minutes and let rise until light. Place in Criscoed pan and let rise again. Spread with melted Crisco and sprinkle with sugar, cinnamon and nuts. Bake in hot oven half an hour.

Sufficient for one large loaf.

For the Modern Kitchen

A sponge-method sweet yeast bread from Procter & Gamble's 1913 Crisco promotional cookbook, written in the era's shorthand: two of the main ingredients have no quantities at all, and the cook is expected to know what a batter and a stiff dough feel like.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after the launch of the product itself, with recipes credited to Marion Harris Neil; every dish in it exists to demonstrate that hydrogenated cottonseed oil could stand in for butter, lard and suet. Coffee bread is the English name for the sweet, lightly enriched yeast loaf that German and Scandinavian households in America ate with morning or afternoon coffee — kaffebröd, or the sugar-and-cinnamon-topped cakes of Pennsylvania and the Midwest. Its appearance in this book is strategic: sweet doughs were exactly the territory where cooks trusted butter most, and a cottonseed shortening that was cheap, shelf-stable and neither meat nor dairy had an obvious case to make. The same neutrality earned Crisco its early endorsement as a pareve fat in kosher kitchens, a marketing line P&G pursued from the beginning.

← Citron BunsColumbia Muffins →