The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 14

Menu: Breaded Chops; Baked Potatoes; Celery Hearts; Creamed Carrots and Peas; Lettuce, French Dressing; Apricot Whip, Custard Sauce Coffee Breaded Chops-Wipe and trim mutton chops, sprinkle with salt and pepper, dip in crumbs, egg, then crumbs, and fry in hot Crisco from 5 to 8 minutes, then drain. Do not fry more than 4 chops at a time, and allow the Crisco to reheat between fryings. After testing Crisco for temperature put in the chops, then lower the heat that the surface of the chops may not be burned while the inside is yet under done.

For the Modern Kitchen

The page is a scrap of a day's menu, and the only working instructions on it are for the breaded chops. Everything below applies to that.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco itself went on sale, and the recipes were credited to Marion Harris Neil, then cookery editor of the Ladies' Home Journal. The product was hydrogenated cottonseed oil — a fat that stayed solid at room temperature, kept without refrigeration and had no animal origin, which the company pushed hard to cooks used to lard and butter. The "Calendar of Dinners" section, from which this page comes, gives a full menu for every day of the year, a form of cookbook writing common in the period and doubly useful to a manufacturer: a household following the calendar bought Crisco perpetually. The frying instructions here, with their insistence on batch size and reheating the fat between loads, read as much like product coaching as cookery, since deep frying was the use in which the new shortening most obviously outperformed butter.

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