The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 15

Menu: Sardine Canapes; Baked Beans; Baked Potatoes; Apple and Celery Salad; Cheese Wafers; Date Cream Pie; Coffee Sardine Canapes-Take 6 or 8 sardines, mash up with yolk of a hard-cooked egg, pepper and salt to taste, a little lemon juice and 1 teaspoon melted Crisco. Have some rounds of bread fried a pretty golden brown color in hot Crisco, spread the mixture on the croutes; garnish round the edges with some finely chopped parsley and white of 1 egg rubbed through sieve.

For the Modern Kitchen

A straightforward canapé spread that needs almost no translation, though the fat and a couple of the terms date it. The whole thing takes about fifteen minutes once the egg is cooked.

A Little History

This appears in The Story of Crisco, the 1913 promotional cookbook Procter & Gamble published to teach American cooks what to do with a fat that had no precedent in their kitchens: a solid, shelf-stable, flavorless vegetable shortening that could stand in for both butter and lard. The book's "Calendar of Dinners" supplied a year of menus in which Crisco recurs across the courses, frying bread here and binding a fish paste in the same breath. The canapé itself belongs to an older tradition of savory tinned-fish spreads on fried or toasted bread, which is generally said to have spread in Anglo-American entertaining as cheap tinned sardines from France and Portugal became widely available to ordinary grocers over the course of the nineteenth century. The sieved egg white and chopped parsley border is standard garde-manger practice of the period.

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