The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 25

Menu: Scallop Chowder; Boiled Cod, Oyster Sauce; Mashed Potatoes; Stewed Corn; Watercress, French Dressing; Cheese Biscuits Ginger Pudding; Coffee Boiled Cod-Wash the fish (about 2 to 3 pounds cod), and put into a fish-kettle, containing enough boiling water to cover it. Add some salt, bring quickly to boil; then draw pan to side of fire, and let it stay in hot water until cooked. Do not let water boil or simmer again. Cod cooked in this way has a much finer flavor than if it is allowed to simmer or boil. Take up fish on drainer, slide it on to a hot dish on a folded napkin, and serve garnished with sprigs of crisp parsley. Send to table with oyster sauce, which is made as follows: 4 tablespoons Crisco, 6 tablespoons flour, 1 small onion, 1/2 carrot, 12 whole peppers, 1/2 bay leaf, 1 clove, 1 bouquet garni, small blade mace, salt, and ten oysters. Peel the onion, scrape carrot; put them into saucepan with bay leaf, whole pepper, bouquet garni, and clove; add milk, and bring to boil. When milk boils take out mace and bay leaf. Melt Crisco in small saucepan; mix in flour smoothly; whisk into this hot milk. Stir until it boils, then let it simmer from 10 to 15 minutes. Take out bouquet; rub sauce through a sieve. Take 10 oysters and their liquor and put into a saucepan and bring to boiling point. Then take the oysters and cut each in quarters. Heat the sauce and add the oyster liquor, reduce well, strain and return to saucepan; stir in 1 yolk of egg, bind, and then add oysters and lemon juice. Stir till hot, but it must not boil. Season to taste and serve.

For the Modern Kitchen Do not make this as written.

A poached cod with a spiced oyster sauce, from a Crisco promotional cookbook where the shortening is worked into every course. The recipe as printed leaves out two things you need: the quantity of milk, and the moment the oysters go in.

A Little History

This recipe comes from one of Procter & Gamble's Crisco cookbooks, with recipes by Marion Harris Neil - either The Story of Crisco (1913) or the related menu collection A Calendar of Dinners, which are separate titles; the stray page title "Coffee" suggests the page sat within a printed menu rather than standing alone. These books were book-length advertisements for a new hydrogenated cottonseed shortening, arranged to show the product standing in for butter and lard across whole meals, which is why shortening appears in a cream sauce that an earlier cook would have made with butter. Boiled or poached cod with oyster sauce was a familiar British and American winter dish through the 1800s, when oysters were cheap and plentiful.

For the Modern Kitchen

This is the tail end of a printed page, so the opening — the roux, stock and vegetables that make the base — is missing. What survives is the finishing of an oyster sauce, and the finishing is the part where it can be ruined.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, with recipes by Marion Harris Neil, then cookery editor of the Ladies' Home Journal; it included a calendar of dinners giving a menu for every day of the year, each one built around the company's new hydrogenated cottonseed-oil shortening, which had gone on sale in 1911. The commercial point of a book like this was to prove that the new fat could do everything butter and lard did, including stand in as the fat in a classical French sauce — which is what the missing first half of this recipe may well have called for. Egg-yolk-bound oyster sauce itself is older than the book: it descends from the English and Anglo-French repertoire of the eighteenth and nineteenth centuries, when oysters were cheap and plentiful and were used as a flavouring for plain boiled fish and fowl rather than treated as a luxury. March falls within the traditional oyster season, the months with an R in them.

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