The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 1

Menu: Fried Oysters, Tartare Sauce; Roast Guinea Hens; Rice Croquettes en Surprise; Lettuce, Asparagus and Red Pepper; Salad; Cheese Wafers; Pineapple Mousse; Coffee Fried Oysters-Wash, drain, and dry oysters between 2 towels; let stand in a marinade 10 or more minutes, then drain again. Roll in crackercrumbs, seasoned with salt, pepper, and paprika. For 2 cups oysters, beat 2 eggs with 2 tablespoons cold water until well mixed; dip oysters, crumbed, into egg, and roll again in crumbs. Fry 1 minute in hot Crisco. Use frying-basket and cook 6 oysters at a time. Drain and serve at once with tartare sauce. The marinade is made as follows: Take 1 part melted Crisco and 3 of vinegar, with salt and pepper to taste. Stir oysters into this and let stand 10 minutes, then drain off any of the marinade that has not been absorbed.

For the Modern Kitchen

A straightforward deep-fried oyster from Procter & Gamble's promotional cookbook, with an acid marinade standing in for the more usual milk soak. A few details need translating.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was advertising in the shape of a cookbook: 615 recipes demonstrating that the company's new hydrogenated cottonseed shortening, introduced in 1911, could replace both butter and lard in every department of cooking. The "Calendar of Dinners" -- a companion, retitled issue of the Procter & Gamble book rather than a plain section of the 1913 volume -- assigned a full menu to each day of the year, which may be why this one carries the date April 2. Fried oysters belong to a moment when oysters were cheap urban food rather than a luxury -- East Coast and Gulf beds were still being harvested at enormous volume, and shucked oysters travelled inland by rail in ice-packed cans. Shortening was pitched as cleaner-tasting and higher-smoking than lard, and deep-fat cookery was the showcase where that claim was easiest to make.

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