The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 4

Menu: Spanish Soup; Baked Stuffed Heart; Mashed Potatoes Fried Beets; Red Cabbage Salad; Orange Pudding; Coffee; . Baked Stuffed Heart-Take an ox heart and season it inside with salt and pepper, and fill it quite full of herb forcemeat; fasten it up with a needle and string, rub the heart over well with melted Crisco and fold it up in a well Criscoed paper; tie it up, put heart in a baking tin in the oven, keeping it well basted with melted Crisco, then remove the paper and dish upon a hot dish, and serve round it a good brown sauce or tomato sauce or brown caper sauce, and garnish with olive potatoes. This should be served while hot.

For the Modern Kitchen

A whole ox heart is a large, lean, very dense muscle, and this recipe gives neither a temperature nor a time. Both matter more here than anything else in the method.

A Little History

The Story of Crisco (Procter & Gamble, first issued 1913, with recipes credited to Marion Harris Neil) was written to persuade cooks that a hydrogenated cottonseed shortening could stand in for lard and butter everywhere in the kitchen, which is why the word appears three times in a recipe that scarcely needs fat at all. A companion Crisco publication, the "Calendar of Dinners," laid out a dish for every day of the year, and stuffed heart belongs to the thrifty end of that calendar: heart was one of the cheapest cuts on the block, and stuffing, wrapping and long baking were the standard treatment for lean offal in British and American household cookery through the nineteenth century. The technique of tying a joint in greased paper predates foil by decades and did exactly the same work, and the olive-shaped potato garnish is a leftover of the French service that respectable American cookbooks of the 1910s still gestured toward.

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