The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Baked Rhubarb Pudding

2 cupfuls flour. ½ teaspoonful salt 2 bundles rhubarb ½ cupful Crisco 1 lemon 6 tablespoonfuls brown sugar Water ½ cupful granulated sugar Put granulated sugar into small saucepan over fire, and when brown, coat inside of plain pudding mold with it. Sift, flour, salt, and baking powder together, rub Crisco finely into it, then mix whole to a smooth Puddings paste with cold water. Turn out on a floured board, cut off one-third of it, and put one side for the lid. Roll out remainder until twice the circumference of the top of the mold, then drop gently into mold, pressing evenly against sides. Fill center with rhubarb, cut in pieces an inch long. Add grated rind and strained juice of half of the lemon, brown sugar and 3 tablespoonfuls water. Roll out pastry that was put on one side, wet edges of it, lay it on top. Cover with a piece of greased paper, and bake in moderate oven one hour. Turn out and serve with hot milk.

For the Modern Kitchen

A suet-pudding-style crust baked rather than steamed, lining a caramel-coated mold. The ingredient list as printed is incomplete, so read the method first and work out the pastry from it.

A Little History

The Story of Crisco was published by Procter & Gamble in the 1910s to teach American cooks what to do with a wholly new product: hydrogenated cottonseed oil, sold as a shelf-stable, neutral-tasting substitute for lard and butter. That commercial purpose explains why a traditional English boiled-pudding formula turns up here at all — a rhubarb pudding lined with pastry and turned out under a caramel glaze is the sort of dish a Victorian cook made with chopped beef suet, and the book's argument is that Crisco does the job without the meat flavour, the kosher objection, or the summer rancidity. Rhubarb itself was a spring staple in kitchen gardens, the first "fruit" of the year and cheap enough to be cooked in bulk; the heavy hand with sugar in recipes of this kind reflects how sour the unimproved garden varieties were.</invoke>

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