The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 10

Menu: Haricot Soup; Rice Fritters Tomatoes au Gratin; Baked Bananas; Cheese; Bread; Coffee Baked Bananas-Remove skins from 7 bananas and cut in halves lengthwise. Put in shallow granite pan or on an old platter. Mix 2 tablespoons melted Crisco, 1/3 cup sugar, and 2 tablespoons lemon juice. Baste bananas with 1/2 the mixture. Bake 20 minutes in slow oven, basting during baking with remaining mixture.

For the Modern Kitchen

A simple oven-basted fruit dessert from the Crisco calendar's May menus, where it closed a dinner that ended with coffee. Almost nothing needs changing beyond the oven dial and the pan.

A Little History

This comes from the 1913 promotional cookbook issued for Crisco, the hydrogenated cottonseed shortening that Procter & Gamble had launched in 1911; the "Calendar of Dinners" section gave a complete menu for every day of the year, each one built around the new fat, and this page is the tail of the May 11 dinner — the baked bananas and the coffee that followed. Bananas were still a relative novelty as a cooked ingredient in American home kitchens, having become cheap and widely available as the Central American steamship fruit trade expanded from the 1880s onward. Baking or broiling them with sugar and citrus was one of the ways cookbooks of the period suggested treating a fruit most readers otherwise ate raw out of the skin.

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