The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 9

Menu: Broiled Bluefish; Souffle Potatoes, Austrian Style; Spinach; Radish Roses; a; Coffee Jelly, Whipped Cream; Sponge Cakes Coffee; Souffle Potatoes, Austrian Style- Select 6 large even-sized potatoes, wash and scrub them, and when dry bake them in hot oven until done. Cut off small portion of skin and remove inside part while hot. Rub this quickly through sieve into a basin, add 1 tablespoon cream, 1 tablespoon Crisco, salt, pepper, nutmeg to taste, and work in 4 yolks of eggs. Beat whites of eggs to stiff froth froth, and stir lightly into mixture. Fill potato shells with this, and bake slowly for about 1/2 hour, or long enough for mixture to rise, and surface of it to brown. If liked, a little grated cheese can be incorporated with mixture and sprinkled over top of potatoes just before baking second time.

For the Modern Kitchen

A baked-potato soufflé served in its own shell, from the promotional cookbook that introduced Crisco to American kitchens. The quantities are workable as written; the only real vagueness is oven heat.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil, cookery editor of Ladies' Home Journal, for Procter & Gamble, which had launched its hydrogenated cottonseed shortening two years earlier. The book's "Calendar of Dinners" gave a dated menu for every day of the year — this one belongs to May 10 — a common device in early twentieth-century household books, meant to relieve the cook of deciding and, incidentally, to keep the sponsoring product in daily use. The dish itself is a stuffed potato soufflé of a kind said to have been long established in French and Austrian kitchens, related to pommes duchesse but lightened with beaten whites; "Austrian Style" in American cookbooks of the period is often taken to have signalled little more than the presence of nutmeg, cream, or grated cheese, though the point is hard to pin down. The recipe is a fair example of the book's method: take an established restaurant dish, insert a tablespoon of Crisco where butter or lard once stood, and let the substitution pass without comment.

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