The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 18

Menu: Julienne Soup; Stuffed Hearts; Browned Potatoes; Toast Points; Pickles; Baked Squash; Almond and Apple Pudding; Coffee Almond and Apple Pudding-Pare and core 6 apples, chop into small pieces and sprinkle with 1/2 cup sugar. Have ready 2 cups breadcrumbs, soaked in 1/2 cup milk to which 1 tablespoon melted Crisco has been added. Beat 2 eggs till light, add to them grating of nutmeg, a pinch of cinnamon and good pinch of salt. Mix apple with soaked breadcrumbs, then eggs, and lastly 2 dozens blanched almonds chopped fine. Thin with 1/2 cup milk, then pour into Criscoed tin and bake. Serve with sweetened cream.

For the Modern Kitchen

A bread-and-butter pudding in all but name, with apples standing in for dried fruit. The original gives no oven temperature or time, which is typical of the book's calendar section.

A Little History

The Story of Crisco (1913) was a promotional cookbook issued by Procter & Gamble to teach American cooks what to do with hydrogenated cottonseed oil, which had reached the market only two years earlier and had no established place in the kitchen. Its "Calendar of Dinners" assigns a full menu to every day of the year, and this pudding belongs to November 19, when apples were plentiful and cheap from the autumn harvest. The dish itself long predates the book: puddings built on soaked breadcrumbs, eggs and fruit run through English and American cookery for centuries as a way of using stale bread, and the addition of chopped almonds marks it as a slightly dressier version of the everyday form. What the recipe really demonstrates is the book's central argument, that shortening could replace butter or lard anywhere in the household repertoire without anyone noticing.

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